The music service Yourtunēs has raised 40 million rubles. Half of the amount was previously invested by KAMA FLOW and Malina VC, while the Moscow Venture Fund provided an additional 20 million rubles in the form of concessional financing. The funds will be used to further develop the product, strengthen the technological base, and expand into international markets.

The service helps independent artists release music on streaming and UGC platforms, promote it, and monetize their work. The platform operates on a subscription model and is gradually expanding its toolset at the intersection of music and gamification.

Over the past year, the project has grown significantly—revenue increased from 21 million rubles in 2024 to 50 million rubles by the end of 2025.As noted by KAMA FLOW investment manager Ilya Merkulov, the service’s economics are driven by a combination of revenue streams:

“The Yourtunēs monetization model is diversified, combining predictable SaaS revenue with high-margin upside streams. The key source of revenue remains subscriptions, which ensure stable cash flow through recurring user payments for access to distribution. Additional contributions come from transactional services and a marketplace with a commission-based model, enabling ARPU growth without significant cost increases. New investments in the label direction with royalty sharing create long-term upside and strengthen the service’s customer value proposition in the music industry.”